Zakaria, Norhayati and Abdul Talib, Asmat Nizam and Amelinckx, Andrea (2020) Advancing cultural frontiers to champion global business in emerging markets. In: Transcending Cultural Frontiers. Springer, Singapore, pp. 1-10. ISBN 978-981-15-4453-8

Abdul-Talib, Asmat-Nizam and Abd Razak, Ili Salsabila (2020) Proactive and responsive export market orientation behaviours, antecedents, and firm performance: A qualitative study on exporting SME's. IGI Global, pp. 191-204. ISBN 9781799830429

Abdul-Latif, Samshul-Amry and Abdul-Talib, Asmat-Nizam and Saad, Mazni and Sahar, Rafidah and Matyakubov, Umidjon (2024) An examination of the effects of consumer ethnocentrism, consumer internationalism and consumer cosmopolitanism toward products from China in Malaysia. Journal of International Consumer Marketing, 36 (3). pp. 224-241. ISSN 08961530