Article

Aslam, Muhammad Zammad and Alsharairi, Ahmad and Hakeem Barzani, Sami Hussein and Alyaqoub, Rasha Adel and Yusof, Norhafezah (2024) The social neuroscience of persuasion approach to the religious intercultural communication: a conceptual evidence from Sidhwa’s Novel ‘An American Brat’. Journal of Intercultural Communication, 24 (2). pp. 1-11. ISSN 1747-5759

Alyaqoub, Rasha Adel and Abdul Rahman, Nik Adzrieman and Mat Saad, Mohd Zuwairi (2019) Conceptualizing the management of online public relations among public relations practitioners. Annals of Contemporary Developments in Management & HR, 1 (2). pp. 45-49. ISSN 2632-7686

Conference or Workshop Item

Alyaqoub, Rasha Adel and Abdul Rahman, Nik Adzrieman (2018) The Utilization of New Media in Online Public Relations Activities in Public Universities. In: SMMTC Postgraduate Symposium 2018, 18-19 March 2018, Universiti Utara Malaysia.