Article

Abbas, Mazhar and Maqbool, Anum and Maqbool, Asifa and Ahmed, Munir and Allumi, Nura Abubakar and Shahzad, Muhammad Naveed (2024) The impact of viral marketing on brand awareness and consumer purchase intention. Kurdish Studies, 12 (2). pp. 93-101. ISSN 20514883

Conference or Workshop Item

Tabiu, Abubakar and Allumi, Nura Abubakar (2017) Does Compensation Matters in Predicting Performance of Public Sector Employees? Empirical Evidence from Nigeria. In: 4th Conference on Business Managemen, 29 - 30 Oktober 2017, The Gurney Resprt Hotel & Recidences Penang, Malaysia.