Items where Author is "Xiangxiang, Yuan"
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Conference or Workshop Item
Xiangxiang, Yuan and Sabar, Rohafiz (2023) Strategic Evolution: Enhancing China Railway Construction Group Co., Ltd. Marketing Approach for Quality Growth and Scalability. In: 8th International Case Study Conference, 30 August-1 September 2023, Ibis Melaka Hotel, Bandar Melaka, Malaysia.