Article

Mahsal Khan, Syazwani and Abdul Hamid, Norsiah and Mohd Rashid, Sabrina (2019) Music and its familiarity affection on audience decision making. Jurnal The Messenger, 11 (1A). pp. 70-80. ISSN 2086-1559

Mahsal Khan, Syazwani and Abdul Hamid, Norsiah and Mohd Rashid, Sabrina (2018) Musical power and its effect on consumer decision making. Indian Journal of Arts, 8. pp. 63-67. ISSN 2320–6659

Adetunji, Raji Ridwan and Mohd Rashid, Sabrina and Ishak, Mohd Sobhi (2018) Social Media Marketing Communication and Consumer-Based Brand Equity: An Account of Automotive Brands in Malaysia. Jurnal Komunikasi, Malaysian Journal of Communication, 34 (1). pp. 1-19. ISSN 22891528

Mohd Rashid, Sabrina and Cohen, David A. and Ghose, Kamal (2018) An exploration on the process of brand identity building in the context of Malaysian cafe. Jurnal Komunikasi = Malaysian Journal of Communication, 34 (2). pp. 105-120. ISSN 2289-151X

Raji, Ridwan Adetunji and Mohd Rashid, Sabrina and Ishak, Mohd Sobhi (2017) Assessing validity and internal consistency of the social media marketing communication measurement scales. Jurnal e-Bangi, 12 (3). pp. 1-6. ISSN 1823-884x

Mohamad, Noraihan and Ishak, Mohd Sobhi and Mohd Rashid, Sabrina (2017) Pengaruh Personaliti Usahawan Islam Terhadap Kepercayaan Dalam Mengukuhkan Komitmen Dan Kesetiaan Pelanggan. International Journal of Islamic Business (IJIB), 2 (1). pp. 24-37. ISSN 0127- 662X

Adetunji, Raji Ridwan and Mohd Rashid, Sabrina and Ishak, Mohd Sobhi (2017) Validity and reliability of automotive consumer-based brand equity and consumer response measurement scales. Journal of Advanced Research in Business and Management Studies, 9 (1). pp. 21-35. ISSN 2462-1935

Madni, Abdul Rehman and Abdul Hamid, Norsiah and Mohd Rashid, Sabrina (2016) Attitude of Pakistani male Muslims toward advertisements of condoms and its relation with behavioral intention. Journal of Philosophy, Culture and Religion, 23. pp. 13-17. ISSN 2422-8443

Mohamad, Noraihan and Ishak, Mohd Sobhi and Mohd Rashid, Sabrina (2016) Keputusan pembelian: Jalinan antara media cetak, media atas talian dan media bersemuka. Jurnal Komunikasi = Malaysian Journal of Communication, 32 (1). pp. 313-334. ISSN 2289-151X

Madni, Abdul Rehman and Abdul Hamid, Norsiah and Mohd Rashid, Sabrina (2016) An association between religiosity level and condom use behavior. Journal of Philosophy, Culture and Religion, 23. pp. 37-41. ISSN 2422-8443

Mohd Rashid, Sabrina and Ghose, Kamal and Cohen, David A. (2015) Brand identity: Be original, be creative. Indian Journal of Arts, 5 (16). pp. 128-136. ISSN 2320 – 6659

Conference or Workshop Item

Adetunji, Raji Ridwan and Mohd Rashid, Sabrina and Ishak, Mohd Sobhi (2018) Enhancing Brand Equity of Automotive Brands through Marketing Communications on Social Media. In: SMMTC Postgraduate Symposium 2018, 18-19 March 2018, Universiti Utara Malaysia.

Okechukwu, Worlu and Mohd Rashid, Sabrina and Shaari, Nassiriah (2018) Investigating the Effect of Corporate Logo Determinants on Corporate Image, Based on Consumer Perception: Conceptual Paper. In: SMMTC Postgraduate Symposium 2018, 18-19 March 2018, Universiti Utara Malaysia.

Mahsal Khan, Syazwani and Abdul Hamid, Norsiah and Mohd Rashid, Sabrina (2018) Musical Familiarity and Its Effect on Consumer Decision Making. In: SMMTC Postgraduate Symposium 2018, 18-19 March 2018, Universiti Utara Malaysia.

Kamarudin, Nor Hidayah and Mohd Rashid, Sabrina (2018) Penglibatan dan Peranan Penduduk Terhadap Penjenamaan Tempat di Pulau Langkawi, Kedah. In: SMMTC Postgraduate Symposium 2018, 18-19 March 2018, Universiti Utara Malaysia.

Ismail, Noriza and Mohd Rashid, Sabrina (2018) Strategi Pengiklanan Hijau ke Arah Keterlihatan dalam Media Sosial. In: SMMTC Postgraduate Symposium 2018, 18-19 March 2018, Universiti Utara Malaysia.

Raji Ridwan, Adetunji and Mohd Rashid, Sabrina and Ishak, Mohd Sobhi (2017) User-generated contents in Facebook, functional and hedonic brand image and purchase intention. In: International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16), 18th - 20th September 2016, Istana Hotel, Kuala Lumpur.

Sarif, Siti Mahfuzah and Abdul Mutalib, Ariffin and Mohd Rashid, Sabrina and Che Omar, Azizah (2013) Diffusion of iTV advertising in Malaysia: The industry players' perspectives. In: International Conference on Informatics and Creative Multimedia (ICICM), 4-6 Sept. 2013, Kuala Lumpur.

Che Omar, Azizah and Shiratuddin, Norshuhada and Sarif, Siti Mahfuzah and Abdul Mutalib, Ariffin and Mohd Rashid, Sabrina (2013) Identification of research gap: T-commerce impulse purchase for iTV advertising. In: International Conference on Informatics and Creative Multimedia (ICICM), 4-6 Sept. 2013, Kuala Lumpur.