Article

Mabkhot, Hashed Ahmed and Shaari, Hasnizam and Md Salleh, Salniza (2017) The Influence of Brand Image and Brand Personality on Brand Loyalty, Mediating by Brand Trust: An Empirical Study. Jurnal Pengurusan, 50. pp. 1-18. ISSN 0127-2713

Mabkhot, Hashed Ahmed and Md. Salleh, Salniza and Shaari, Hasnizam (2016) The mediating effect of brand satisfaction on the relationship between brand personality and brand loyalty: Evidence from Malaysia. Management Science Letters, 6. pp. 87-98. ISSN 1923-9335

Mabkhot, Hashed Ahmed and Md. Salleh, Salniza and Shaari, Hasnizam (2015) The influence of brand image and brand personality on brand loyalty. Australian Journal of Basic and Applied Sciences, 9 (7). pp. 493-497. ISSN 1991-8178

Conference or Workshop Item

Mabkhot, Hashed Ahmed and Md. Salleh, Salniza and Shaari, Hasnizam (2014) The influences of brand image and brand personality on brand loyalty. In: International Conference on Business Management (ICBM) 2014, 18-19 August 2014, Putra World Trade Centre (PWTC), Kuala Lumpur, Malaysia.