Items where Author is "Lada, Sudin"
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Article
Rizal, Hamid and Gugkang, Alesia Sigang and Tanakinjal, Geoffrey Harvey and Lada, Sudin (2014) National Identity (NATID) Framework in Multi-Ethnic Affiliations Consumer Market: The Case of Malaysia. Malaysian Management Journal (MMJ), 18. pp. 53-67. ISSN 0128-6226