Mansor, Mohd Fitri and Abu, Noor Hidayah and Mohd Kassim, Muhammad Asyraf (2023) Exploring The Drivers of Working from Home Preferences During Covid-19 Pandemic Among Engineers in Manufacturing Company. Journal of Business Management and Accounting (JBMA), 13 (2). pp. 207-228. ISSN 2231-9298 (e2636-9249)

Mohamad, Maheera and Chong, Khai Lin and Abidin, Rahimi and Abu, Noor Hidayah and Razali, Mohd Rizal and Taib, Che Azlan and Mohd Yusoff, Yuhainis (2023) New Construction Technology Application of Bricks by Using Organic Waste from Sugar Refinery Industry. In: 8th International Case Study Conference, 30 August-1 September 2023, Ibis Melaka Hotel, Bandar Melaka, Malaysia.

Abu, Noor Hidayah and Othman, Zakirah and Mohd Shafie, Shafini (2022) Memperkasa Latihan Mengoptima Impak Pemasaran Digital: Kajian Kes ke atas Komuniti Petani. In: 7th International Case Study Conference, 13 - 15 September 2022, Raia Hotel & Convention Centre, Terengganu, Malaysia.

Mohamed Elias, Ezanee and Lee, Jian Yuan and Mahidin, Norlila and Abu, Noor Hidayah and Hashim, Azizi and Abdullah, Ibrahim (2021) The Effect of Smart Device Usage Among the Undergraduate’s Towards Academic Performance. Journal of Technology and Operations Management, 16 (2). pp. 12-22. ISSN 2590-4175 (Online)

Othman, Zakirah and Samah, Rozana and Abu, Noor Hidayah and Salleh, Nurul Azita and Musa, Suria and Ab Hamid, Kamal (2021) Kajian Awal Pasaran Dan Strategi Promosi Beras Organik Ke Arah Pertanian Lestari. Project Report. UUM. (Submitted)

Yusof, Yusra Raimi and Abu, Noor Hidayah (2020) Development of 5S implementation model for Nanas Merbok Enterprise Gurun Kedah. Symposium on Technology Management and Logistics (STML Go Green) 2019: Operations Management , Volume 2, 2 (38). pp. 137-141. ISSN eISBN 978-967-2276-24-1

Abd Razak, Muhammad Khairin Rafiuddin and Abu, Noor Hidayah (2020) Development of solid waste management model for Nanas Merbok Enterprise in Kedah Darul Aman. Symposium on Technology Management and Logistics (STML Go Green) 2019: Operations Management, Volume 1, 1 (11). pp. 37-40. ISSN eISBN 978-967-2296-23-4

Aweng, Mohamad Azeem Azhar and Abu, Noor Hidayah (2020) Green Campus: Business Canvas Model, SWOT Analysis & Obstacle. Symposium on Technology Management and Logistics (STML Go Green) 2019: Management of Technology, Volume 1, 1 (26). pp. 63-64. ISSN eISBN: 978-967-2296-21-0

Nizar, Nina Amira and Abu, Noor Hidayah (2020) Innovation practice from pineapple waste for Nanas Merbok Enterprise. Symposium on Technology Management and Logistics (STML Go Green) 2019: Operations Management , Volume 2, 2 (10). pp. 34-37. ISSN eISBN 978-967-2276-24-1

Ong, Guat Hsien and Abu, Noor Hidayah (2020) New product development process (NPD) implementation framework for E&E SMEs in Malaysia. Symposium on Technology Management and Logistics (STML Go Green) 2019: Operations Management , Volume 2, 2 (31). pp. 112-115. ISSN eISBN 978-967-2276-24-1

Salleh, Nurul Azita and Mohd Zahari, Fadhilah and Othman, Zakirah and Abu, Noor Hidayah and A, Aviasti and Hashim, Rushanim and Mohd Nawi, Mohd Nasrun (2020) Sustainable solid waste management knowledge and practices among rural community in Malaysia. International Journal of Advanced Science and Technology, 29 (6s). pp. 1951-1956. ISSN 2005-4238

Abu, Noor Hidayah and Mohamed Elias, Ezanee and Mohd Zamani, Siti Norhasmaedayu and Noordin, Alminnourliza (2019) Emerging business strategies for sustainability. School of Technology Management & Logistics (STML), Universiti Utara Malaysia Sintok. ISBN 978-967-2276-12-8

Abu, Noor Hidayah and Zainal Abidin, Faudziah and Ahmad Zaidi, Mohamad Faizal and Mansor, Mohd Fitri (2019) Entrepreneurship challenges: A case study among single mother entrepreneurs in northern region. In: School of Technology Management and Logistics. School of Technology Management and Logistics (STML), Sintok, pp. 95-109. ISBN 978-967-2276-11-1

Jamaludin, Nurfazliyana and Abu, Noor Hidayah (2019) Sustainable product innovation implementation: A case at Perodua Sdn Bhd. Symposium on Technology Management and Logistics (STML Go Green) 2019 (5). pp. 38-51. ISSN eISBN 978-967-2276-16-6

Mansor, Mohd Fitri and Abdul Halim, Hasliza and Ahmad, Noor Hazlina and Abu, Noor Hidayah (2019) “Unsung” business strategy: Exploring crowd sourcing practices among Malaysian SMEs. In: Emerging Business Strategies for Sustainability. School of Technology Management and Logistics (STML), Universiti Utara Malaysia Sintok, pp. 69-84. ISBN 978-967-2276-12-8

Abu, Noor Hidayah and Zainal Abidin, Faudziah and Ahmad Zaidi, Mohamad Faizal (2018) Entrepreneurship challenge: A case study among single mother entrepreneurs in Northern Region. In: 2nd Conference on Technology & Operations Management (2ndCTOM), February 26-27, 20, Universiti Utara Malaysia, Kedah, Malaysia. (Unpublished)

Abu, Noor Hidayah and Zainal Abidin, Faudziah and Ahmad Zaidi, Mohamad Faizal (2018) Single mother entrepreneurs business profile: A case study in Northern Region. In: 2nd Conference on Technology & Operations Management (2ndCTOM), February 26-27, 2018, Universiti Utara Malaysia, Kedah, Malaysia.

Mansor, Mohd Fitri and Abu, Noor Hidayah and Abashah, Aida Nazima and Mohd Kassim, Muhammad Asyraf (2018) Cost reduction and business strategy matters to human resource outsourcing? a validation by HR experts from Government Link Companies (GLC’s). MATEC Web of Conferences, 150. pp. 1-7. ISSN 2261-236X

Abu, Noor Hidayah and Khoo, Kean Huat and Mansor, Mohd Fitri (2018) Implementation of green new product development among SMEs: barriers and critical success factors. MATEC Web of Conferences, 150. pp. 1-6. ISSN 2261-236X

Tan, Kar Hooi and Abu, Noor Hidayah and Abdul Rahim, Mohd Kamarul Irwan (2018) Relationship of Big Data Analytics Capability and Product Innovation Performance using SmartPLS 3.2.6: Hierarchical Component Modelling in PLSSEM. International Journal of Supply Chain Management (IJSCM), 7 (1). pp. 51-64. ISSN 2050-7399

Tan, Kar Hooi and Abu, Noor Hidayah and Abdul Rahim, Mohd Kamarul Irwan (2018) Relationship of big data analytics capability and product innovation performance using SmartPLS 3.2.6: hierarchical component modelling in PLS-SEM. International Journal of Supply Chain Management (IJSCM), 7 (1). pp. 51-64. ISSN 2050-7399

Teoh, Bak Aun and Abu, Noor Hidayah (2018) Sustaining Competitive Advantages in Malaysian Electrical and Electronics Industries Context. International Journal of Supply Chain Management (IJSCM), 7 (1). pp. 42-50. ISSN 2050-7399

Yong, Voon Khai and Abu, Noor Hidayah and Hashim, Rushanim (2017) The implementation of sustainability practices among manufacturing small and medium enterprise (SMES): A review of literature. In: Symposium on Technology Management & Logistics (STML–Go Green) 2016, 6th - 7th December 2016, Universiti Utara Malaysia, Sintok, Malaysia.

Ahmad Zaidi, Mohamad Faizal and Othman, Siti Norezam and Abu, Noor Hidayah (2016) Technology readiness for the system of rice intensification (SRI). International Journal of Academic Research in Business and Social Sciences, 6 (1). pp. 143-153. ISSN 2222-6990

Taib, Che Azlan and Ahmad, Azhar and Abu, Noor Hidayah (2015) Amalan kualiti dan hubungan gaya kepimpinan terhadap elemen soft dan hard model mckinsey. In: 2nd National Case Study Conference 2015, 6th- 8th October 2015, Kuching, Sarawak, Malaysia.

Taib, Che Azlan and Ahmad, Azhar and Abu, Noor Hidayah (2015) Amalan kualti dan hubungan gaya kepimpinan terhadap elemen SOB dan hard model McKinsey. In: 2nd National Case Study Conference 2015, 6th- 8th October 2015, Kuching, Sarawak, Malaysia. (Unpublished)

Abu, Noor Hidayah and Othman, Abdul Aziz and Abidin, Rahimi and Wahid, Ahzilah (2015) Aplikasi model McKinsey dan analisis rajah tulang ikan bagi mengenalpasti faktor kritikal bagi kecemerlangan prestasi organisasi. In: 2nd National Case Study Conference 2015, 6th- 8th October 2015, Kuching, Sarawak, Malaysia.

Abu, Noor Hidayah and Othman, Abdul Aziz and Abidin, Rahimi and Wahid, Ahzilah (2015) Integrasi antara paradigma servqual dan model kano dalam menilai keberkesanan penyampaian perkhidmatan oraganisaso. In: 2nd National Case Study Conference 2015, 6th- 8th October 2015, Kuching, Sarawak, Malaysia.

Mansor, Mohd Fitri and Chor, Choon Hong and Abu, Noor Hidayah and Shaari, Mohd Shahidan (2015) Demographic factors associated with retirement planning: A study of employees in Malaysian health sectors. Asian Social Science, 11 (13). pp. 108-116. ISSN 1911-2017

Abu, Noor Hidayah and Md Deros, Baba and Mansor, Mohd Fitri (2015) Halatuju dan permasalahan pelaksanaan proses pra pembangunan produk baharu: Perspektif PKS Malaysia. Jurnal Teknologi, 77 (4). pp. 191-197. ISSN 0127-9696

Abu, Noor Hidayah and Deros, B.M. and Mansor, Mohd Fitri (2015) An empirical study on CSFs for pre-development processess implementation at SMEs in Malaysia. Jurnal Teknologi, 77 (4). pp. 7-13. ISSN 0127-9696

Mansor, Mohd Fitri and Halim, Nabilah Huda and Mohd Yusof, Bibi Noraini and Abu, Noor Hidayah (2014) Factors influencing decision on job application: A study of graduate’s business school perspective. Australian Journal of Basic and Applied Sciences, 8 (1). pp. 499-507. ISSN 1991-8178

Abu, Noor Hidayah and Md Deros, Baba and Abd Wahab, Dzuraidah and Mansor, Mohd Fitri (2013) A Study on small and medium enterprises awareness and practices of pre-development implementation. In: 4th International Conference on Education and Information Management, 21 ~ 22 December 2013, Penang, Malaysia.

Abu, Noor Hidayah and Md Deros, Baba and Abd Wahab, Dzuraidah and Ab. Rahman, Mohd Nizam and Nordin, Norani (2012) A study on the difference between radical innovation and incremental improvement in pre-development practices of NPD projects. Jurnal Teknologi, 59 (2012). pp. 123-127. ISSN 0127-9696

Othman, Siti Norezam and Mansor, Mohd Fitri and Harun, Mohd Sani and Abdul Ghani, Zain Ali and Abu, Noor Hidayah (2010) A case study of quality management practice in rubber based company in Malaysia. In: 2nd International Conference on Technology and Operations Management (ICTOM), 5 - 7 July 2010 , Bayview Hotel, Langkawi. (Unpublished)

Abu, Noor Hidayah and Md Deros, Baba and Abd Wahab, Dzuraidah (2010) A conceptual framework for front-end process implementation for SMEs. In: 2nd International Conference on Technology and Operations Management (ICTOM), 5 - 7 July 2010 , Bayview Hotel, Langkawi. (Unpublished)

Abu, Noor Hidayah and Othman, Siti Norezam (2007) The level of compliance on food quality control system by SMES in food. In: Asia Pacific Marketing Conference 2007, 2-3 November 2007, Kuching, Sarawak.