: FINANCIAL AND NON-FINANCIAL FACTORS THAT CONTRIBUTE TO THE FRANCHISEE FAILURES

Abstract

From the literature, there are 13 factors discusse to be contributed to the franchisee failure, which could be categorized into two categories, non-financial and financial factors. The non-financial factors consisted of nine factors and financial factors consisted of four factors. The non-financial factors include too rapid expansion of the franchise business, greed of francisee, franchisee attitude, poor service, poor management of the franchise business, conflict with franchisor, legal imperfection, location and external factor. Meanwhile, financial factors looked at under capitalization of the franchisee, high overhead expenses, cash flow mismanagement and bad payers franchisee. For this individual assignment, this paper tried to determine whether tha factor discussed in the literature could contributes to the franchisee failure in Malaysia. Tha findings may be beneficial to franchisor i selection process of franchisee and provide greater understanding between franchisor and franchisee in order to improve the performance of the franchise business.